The Rollo Advantage: Why Every Small Business Needs a Thermal Label Printer
- darksidesalesllc
- Oct 21, 2024
- 6 min read
Updated: Jan 11
Thermal label printers offer low-cost printing, using heat instead of expensive ink.
Buy shipping labels online and print them at home or the office, saving both time and money.
Rollo thermal printers are available both USB Wired or Wireless, offering flexibility to suit your needs.
The Rollo Wireless printer caters to modern businesses with wireless connectivity, ease of use, and automatic label resizing.
In today's fast-paced retail landscape, small businesses must leverage every tool at their disposal to stay competitive. Enter Rollo thermal label printers — a game-changer that not only simplifies the shipping process but also enhances operational efficiency. Whether you run a small home based business or are shipping hundreds of products per month out of a warehouse, Rollo thermal label printers stand out as the perfect addition to any workspace, providing convenience and professionalism that will transform your labeling and shipping needs. In this post, we'll explore the key benefits of Rollo thermal printers and how they can help take your small business shipping to the next level!
Why a Thermal Label Printer?
Ask any small business owner selling physical products about their shipping costs and almost all will say the same thing... it's expensive! And I can certainly relate. Before starting my business, I had been selling and shipping products for almost two decades on eBay and a variety of other online marketplaces, and I used to do what most casual sellers do. I packed orders at home, drove them to my closest Post Office, bought labels and dropped the packages off to be shipped. Little did I know, this was costing me a fortune! Once I began shipping products on a larger scale, it didn't take long for me to learn that it wasn't just more expensive to buy postage at retail, but it was also costing me something far more valuable, my time!
And thus began my search for a quicker, more cost effective solution. I knew I could buy shipping labels online (at a discount) and print them at home, spending less on postage, but using a laser or inkjet printer would eat up most of my savings after factoring in the cost of ink, paper and additional tape. I also knew that many larger businesses (The UPS Store for example) used thermal label printers that spit out hundreds upon hundreds of peel-and-stick labels, day after day. So I decided to continue my research, and learn more about the benefits of using a thermal label printer for my business.
Once I had decided a thermal label printer was right for me, I spent several hours browsing the availabe options, from the least expensive and readily available USB wired models, to the much more expensive WiFi compatible ,"professional," workhorse printers, used by larger big box retail stores. And while there were certainly many viable budget-friendly options available on Amazon, at very reasonable prices, I was not satisfied with the user reviews, their warranties and frankly, the customer service (or better put, lack thereof) offered by the sellers. That is, until I stumbled across Rollo.
Why I Chose Rollo for my Small Business.
Rollo stood out as a top choice for small businesses due to its user-friendly design, cost-effectiveness, and versatility. Compared to competitors, Rollo's thermal label printers are known for their speed and high-quality label production, making them ideal for businesses that handle any volume of shipments. And as a major selling point (and cost savings), the printers work with any direct thermal label, which eliminates the need for expensive proprietary labels, further reducing costs.
One of Rollo’s significant advantages is compatibility with multiple shipping platforms, including Amazon, Shopify, eBay, and Etsy. This seamless integration simplifies the shipping process, allowing small businesses to manage orders and print labels directly without switching between platforms. Additionally, Rollo provides access to discounted shipping rates, giving businesses the opportunity to save money on logistics.
And the main reason I chose Rollo, was its focus on reliability and durability. In addition to the one-year limited warranty Rollo offers on its thermal label printers, covering manufacturing defects and providing repair or replacement services during this period, the printers are designed to handle heavy workloads, making it perfect for growing businesses that need a dependable solution to streamline their shipping operations. With a focus on low maintenance and no need for ink or toner, Rollo offers a long-term cost-efficient option compared to traditional laser and inkjet printers.
Wired or Wireless, Which One is Right for You?
Rollo offers two thermal label printer models: the USB Wired and the Wireless. Both options offer similar features, each more than capable of tackling any small business shipping or labeling needs. The Wired version is a budget-friendly option with a simple setup, providing a stable connection directly to your computer. It’s ideal for users who consistently print from one computer and prefer a reliable, no-frills connection. The Wireless version, on the other hand, allows for greater flexibility, enabling users to print from multiple devices, including smartphones, without the need for cables.
Before purchasing a Rollo printer for my own business, I compared the pros and cons of the Wired vs Wireless options, and weighed those against the difference in cost. As of the time I am writing this article, the Wireless thermal label printer costs about $80 USD more than the USB Wired option. When deciding which model is best for you and your business, it might help to keep the following in mind:
Feature | Rollo USB Wired Thermal Label Printer | Rollo Wireless Thermal Label Printer |
Pros | Lower initial cost, straightforward setup, no Wi-Fi needed, stable connection. | Easy setup, versatile placement, can print from any device, no cables needed. Buy postage and print labels directly from the Rollo smartphone app. |
Cons | Limited mobility, requires a wired connection to one computer. | Slightly higher initial cost, performance dependent on Wi-Fi network quality |
Both models are compact, fast, and compatible with a wide range of platforms, but the Wireless option offers enhanced convenience and mobility. Based on my own research and experience, the Wireless Rollo thermal label printer is the best option for most small businesses due to its ease of use and flexibility. The wireless model allows you to print from multiple devices, including smartphones, without the clutter of cables, making it a valuable choice for businesses looking to streamline their operations.
As an added bonus, the Wireless option works seamlessly with the Rollo smartphone app. The Rollo app streamlines the process of buying and printing shipping labels directly from your mobile device. It integrates with multiple shipping carriers, offering discounted rates and reducing label costs. The app also supports batch printing, making it ideal for businesses managing large volumes of shipments.
The Final Score!
After more than two decades of printing shipping labels with an inkjet or laser printer, or even worse, paying retail prices for postage at the Post Office or UPS, I couldn't be happier with my Rollo Wireless thermal label printer. It's been a true workhorse for my business over the last 2+ years, printing theousands of labels with ease and savings me hundreds on shipping costs. The "print from anywhere" ease of use, low cost and maintenance free performance earn the Wireless Rollo thermal label printer a 4.5 out of 5 stars rating from me. While the initial cost might be a bit high compared to other options, the long-term savings from not needing ink or toner and the time savings of printing from my phone, laptop, or desktop, make it a worthwhile investment for any small business. The flexibility and convenience of wireless connectivity ultimately made it the right choice for my needs and gives it my recommendation for anyone looking to streamline their shipping process.
If you’re interested in purchasing either of the Rollo Thermal Label Printers or any of their related accessories, you can find them on Amazon using the links provided in this article. Please note that the links provided in this post are affiliate links, which means that I may earn a commission if you make a purchase through those links. This comes at no additional cost to you and helps support my small business. My personal recommendations are based on my own research and experience to ensure you get the best value for your investment. Please feel free to leave a comment, and share your experience. Thank you for your support!
Dark Side Sales LLC
Comments